Visibility that attracts
the right clients.
Campaigns targeted with precision down to the suburb built to reach decision-makers and buyers, not broad audiences. Spend that covers itself and makes more.
OZY is a digital marketing agency in Durban running Meta and Google advertising, local SEO and retargeting for established KwaZulu-Natal businesses with targeting precise enough to reach specific suburbs and townships.
“We tried Facebook ads. They didn’t work.”
We hear it constantly and when we audit those campaigns, the same three causes appear every time: boosted posts instead of structured campaigns, targeting everyone in Durban instead of actual buyers, and traffic sent to a homepage with no follow-up. What those campaigns proved is that untargeted spend doesn’t work. Not that ads don’t.
Real campaigns start with who the buyer is and where they are sometimes literally, down to the townships around a single farm in Cato Ridge. Then creative, targeting and follow-up work together: find them, reach them, and bring back the roughly 94% who don’t convert on day one. Ads work hardest when they land on a page built to convert.
What does full-funnel marketing actually include?
It means owning every step between a stranger seeing your name and a buyer contacting you: precise campaigns, high-intent search, retargeting, and visibility on Google. Here’s what OZY runs:
◆ Meta advertising — Facebook and Instagram campaigns with manual, geographically precise audience targeting
◆ Google Ads — high-intent search campaigns that catch people actively looking for what you sell in Durban
◆ TikTok advertising — short-form video campaigns that put your brand in front of a fast-growing local audience
◆ LinkedIn advertising — B2B campaigns reaching decision-makers and business owners directly
◆ Retargeting— the visitors who didn't convert quietly followed until they're ready to act
◆ Ad creative — video and image creatives produced for the campaign, tested and refined
◆ Local SEO — Google Business optimisation and search visibility for the terms your KZN clients type
◆ Landing pages — paid traffic sent to pages built for one offer and one action, never a homepage
◆ Content strategy — a posting engine that builds authority where your buyers already scroll
◆ Honest reporting — the metrics that matter, leads and cost per lead, not vanity numbers
Safa Livestock — pinpoint targeting.
Livestock sales · Cato Ridge, KZN
The right animals, the right prices and the right customers didn’t know the farm existed. OZY ran Meta campaigns with video and image creatives, targeted precisely to the townships surrounding Cato Ridge: families preparing for lobola ceremonies and traditional events. Daily foot traffic followed the exact customers they wanted, walking through the gate. The same precision drove Halaal Jar in Durban from occasional orders to orders daily. View our case studies.
“They put us in front of exactly the right people, in exactly the right areas.”
Safa Livestock · Cato Ridge
Marketing questions, answered straight.
Find out where your ideal clients actually are.
The free Digital Audit includes a review of your current visibility and where precision targeted campaigns would reach your exact buyers.
◆ No pitch, no pressure ◆ Same-day response ◆ Yours to keep either way
or email hello@ozy.co.za