Plain answers to the questions Durban business owners actually ask.

No jargon, no fluff. Straight talk on websites, Google, marketing and automation, written for people running real businesses, not marketers.

A Durban shop owner checking a social media post on a phone at a quiet shop counter.

Facebook ads in Durban: boosting posts vs running real campaigns

Boosting a post and running real Facebook ads are not the same thing, and the difference is where most Durban businesses waste money. Boosting is the blue button under a post that pushes it to more people for a fee. A real campaign is built in Meta Ads Manager, with a chosen objective, proper targeting, and control over who sees it and what you want them to do. Boosting is built to spend your money easily. Campaigns are built to get you a result. If you have ever boosted a po

4 min read

Facebook ads in Durban: boosting posts vs running real campaigns

Boosting a post and running real Facebook ads are not the same thing, and the difference is where most Durban businesses waste money. Boosting is the blue button under a post that pushes it to more people for a fee. A real campaign is built in Meta Ads Manager, with a chosen objective, proper targeting, and control over who sees it and what you want them to do. Boosting is built to spend your money easily. Campaigns are built to get you a result. If you have ever boosted a po

A trading auto workshop in Durban with an empty forecourt and no customers arriving.

Local SEO in Durban: why your business isn't showing on Google

If your Durban business is not showing up on Google, the cause is almost always one of three things: you have no Google Business Profile or it is incomplete, your website does not tell Google clearly what you do and where you are, or you have too few reviews and mentions for Google to trust you over competitors. Technical faults happen, but they are the rarest cause. Most of the time the site is fine and Google simply has no strong reason to show it. Good local SEO in Durban

How much does a website cost in South Africa?

A website in South Africa costs between R5,000 and R80,000 for most small and medium businesses, depending on how many pages you need, whether it sells online, and who builds it. A simple few-page site for a service business sits at the lower end. A proper e-commerce store with payment, stock and delivery sits at the higher end. Anything cheaper than R5,000 is usually a template someone filled in for you, and anything above R80,000 is either a large custom build or you are ov

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