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Plain answers to the questions Durban business owners actually ask.
No jargon, no fluff. Straight talk on websites, Google, marketing and automation, written for people running real businesses, not marketers.
WhatsApp Ads Case Study: Over 2,000 Chats for a Durban Clothing Retailer
In 30 days, one Facebook ad that sent people straight to WhatsApp started over 2,000 conversations for a Durban based clothing retailer, at about R1.40 each before VAT. The ad reached over 133,000 people, and the total ad spend for the month was under R3,000 before VAT. This WhatsApp ads case study covers what we set up, what the numbers looked like week by week, and what we'd do next. The goal The retailer sells in store, so the goal was simple: more people near the shop ask
3 min read
WhatsApp Ads Case Study: Over 2,000 Chats for a Durban Clothing Retailer
In 30 days, one Facebook ad that sent people straight to WhatsApp started over 2,000 conversations for a Durban based clothing retailer, at about R1.40 each before VAT. The ad reached over 133,000 people, and the total ad spend for the month was under R3,000 before VAT. This WhatsApp ads case study covers what we set up, what the numbers looked like week by week, and what we'd do next. The goal The retailer sells in store, so the goal was simple: more people near the shop ask
How Much Should You Spend on Facebook Ads Each Month?
Spend on Facebook ads the amount you can keep running every day for a full 30 days without second guessing it. For one campaign aimed at a local area, we usually suggest starting around R70 to R100 a day before VAT, which comes to roughly R2,100 to R3,000 a month paid to Meta. That's enough for Meta to learn who responds and for you to judge real results. Less than that and you're mostly paying for guesswork; more than that is worth it once the first month shows what a custom
WhatsApp Business Pricing in 2026: Are Broadcasts Still Free?
Partly. WhatsApp Business pricing now depends on which version you use. On the free WhatsApp Business app, WhatsApp has been rolling out a monthly limit on free broadcasts, with paid credits once you use it up. On the WhatsApp Business Platform (the API that tools like WATI run on), broadcasts have always cost money, about 61 cents a message in South Africa. What changed on 1 October 2026 is that replies on the API now cost money too, once a number has used its 1,000 free rep
What can WhatsApp automation do for a busy Durban business?
WhatsApp automation handles the repetitive parts of talking to customers so you stop losing sales while you're busy on the floor or asleep. It can reply the second a message lands, answer the questions you get asked twenty times a day, send through your catalogue or a booking confirmation, and nudge a quiet lead to come back. What it can't do is close your big deals or handle a tricky customer, and it shouldn't try. Think of it as the staff member who covers your front desk a
Why your established business still needs a website, even if word of mouth has carried you for years
If word of mouth has carried your business for years, you do not need convincing that referrals work. You need to know why a website still matters when they already do. The answer is that word of mouth has not stopped working, it has just added a final step most established owners have not caught up to. A recommendation used to end with a phone call. Now it ends with a Google search, and what that search turns up quietly decides whether the referral ever becomes a customer. G
Website rebuild or just a fix? How to tell what your site needs
Most websites that feel dated do not need a full rebuild. They need a fix. A website rebuild is worth it when the site is broken underneath, slow on phones, impossible to update, or built on something outdated. If the bones are sound and it just looks tired or does not show up on Google, that is usually a fix, and it costs a fraction of a rebuild. The trap is spending rebuild money on a problem a fix would have solved. So before you pay to start over, work out which one you a
How long does it take to build a website? A realistic timeline
Most small business websites take two to six weeks to build, once you have handed over your content. A simple few-page site can be done in two weeks. A larger site that sells online, with product pages, payment and delivery, usually runs four to six. The build itself is rarely the slow part. The website timeline almost always comes down to how fast the content and the feedback come from your side, not the developer's. So the honest answer is that you control most of the clock
How to get more Google reviews for your business
The best way to get more Google reviews is to ask every happy customer directly, at the moment they are happiest, and make it take them under a minute. Most businesses never ask at all, which is the real reason they have few Google reviews, not that customers are unwilling. Send a direct link to your review page by WhatsApp or SMS right after a good job or sale, and a large share of satisfied customers will actually do it. Reviews are the trust signal you have the most contro
What a digital audit reveals about your business
A digital audit reveals the gap between what your business could be getting online and what it is actually getting. Done properly, a digital audit looks at your website, your Google visibility, your reviews, your social presence and any advertising you run, and tells you plainly where you are losing enquiries and why. It is not a sales pitch dressed up as a report. It gives you findings you could act on even if you never hired anyone. The value is in the specifics. A good aud
Rather just find out where you stand?
Skip the reading. Book a free digital audit and we'll show you exactly what to fix first for your business.
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or email hello@ozy.co.za
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